You’re totally right, flyers are old school and painful, but I don’t think giving up on them completely is the answer. I’ve seen flyers work, you just have to bite your tongue (although with this story my teeth kind of missed) and keep on walking. Sibling Rivalry are the flyer kings, I’ve seen them stand at traffic lights in funny costumes, superglue flyers to walls and even stick Uprisings 2006 flyers on electricity boxes, over uprisings 2005 flyers, that are covering 2004 uprisings flyers. An SMS/email database is the way you’re right but for maximum effect it could be combined with flyers, newspaper gig guides, radio gig guides and so on. The local paper, The Highway Mail, was mellow enough to advertise the show and straight away I got SMS’s saying, “saw you guys in the highway mail